ImageWorks Creative Blog

The State of Marketing from the World's Marketing Leaders

Posted by Luke March 6, 2019
The State of Marketing from the World's Marketing Leaders

Salesforce has released a new report on the “State of Marketing”. Backed by data pulled from over 4,100 marketing leaders around the world, Salesforce breaks down the problems that marketers and advertisers face in a new age of high user expectations and how to structure a strategy to keep up with the world’s best marketers.

The report covers these main subjects:

Marketing Becoming the Cross Functional Glue of Customer Experiences

Customer Experience is becoming the foundation of marketing. CX will be more important that product and price entering 2020. Analyzing customer demands and behaviours is paramount in order to put your team in a position to efficiently utilize marketing tools, plan out personalized customer journeys, and ultimately execute on your marketing efforts.

New Realities up The Ante for Data Unification

The median number of data sources used by marketers has jumped from 12-15 since 2018. Marketers continue to link their resources together by using more second party data in order to extend their audience and utilize marketing tools to track behaviours, interests, and habits.

AI & Trust Underpin Customer Experiences

Marketers adoption of AI has grown at a rate of 44% since 2017. AI is taking data-driven marketing sophistication to an unprecedented level to the point where we are having trouble defining the line between personalization and privacy.

Marketers Strive for Real-Time Engagement Across Channels.

Real time engagements across the customer journey are marketers top priority but also their biggest challenge. Only 28% of marketers are completely satisfied with their ability to engage customers across channels at scale.

Download the full report here!


"With their copywriting capabilities, SEO expertise, and an eye for design, this firm has it all!"

"ImageWorks’ branding and marketing strategies have led to a tenfold increase in our organic website traffic."

"We have already seen a lot more user engagement than we ever have had in the past. Scott never said no. As a result, I am a hero at work for creating this great new site."

"Scott is the only person I've talked to who really took the time to understand my marketing needs and helped me make the changes to my website and marketing plan."

"Pssst! Did you know ImageWorks has won over 20 national and international awards for design and marketing from the best names in the industry? Imagine that talent working for your business! "

"ImageWorks knew exactly what I needed and provided it quickly and economically."

"Thanks to the IWC team for creating a brand for us which consistently receives rave reviews!"

"Thanks to you and the ImageWorks team for a successful launch yesterday. Everything turned out great and I really appreciate the effort everyone put in to meet the launch date. I am looking forward to continuing working with you. Best of all, in less than 12 hours of having our new site up, we generated our first lead for a trial."

"We have been extremely happy with their creativeness and are very proud of what they have done for us on our web presence."

"This [design] is phenomenal! Your team has blown me and my expectations away at every phase! I can hardly wait to start marketing."

"A big thank you for an amazing website! I absolutely love it! You and your team did a great job! Fabulous work ... I have been bragging about it to everyone!"

DC Metro Area (Headquarters)

3859 Centerview Drive, Suite 400
Chantilly, Virginia 20151

(703) 378 0000


1776 I St NW
Washington, DC 20006

(202) 803 7980

Download our PDF Brochure Our "Pitch Deck”

Get It Now