ImageWorks Creative Blog

The Most Misunderstood Marketing Metric: Bounce Rate-How Much Does It Really Matter?

Posted by Prajina March 22, 2018

Most people think that a low bounce rate equates to success in the marketing world, but is that really true?

Our friends over at Contently have put together another fantastic article providing a counterpoint to that thought.

Here's an excerpt from the article:

"In my opinion, content marketing’s most misunderstood metric is bounce rate. As Contently’s manager of distribution services, it’s a data point I deal with on a daily basis. Time after time, clients come to me with the same troubling question.“Our engagement metrics look great,” they say, “but our bounce rate is so high. Isn’t that bad?”

Not necessarily.

Google Analytics defines bounce rate as the number of “single-page sessions divided by the number of total sessions.” In other words, it’s the percentage of all sessions on a site when a user leaves after viewing a singular page..."

To read the rest of the article, click this link to read more about the “most misunderstood marketing metric”.

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