ImageWorks Creative Blog

How to Get Successful Email Marketing Results

Posted by Migdalia March 21, 2017
Effective Email marketing

When it comes to email marketing, you have A LOT you need to get right. Why? Well, for starters:

You only have a few seconds to capture the attention of your target audience

  • About 50% of emails are considered spam or junk – and you want your brand to rise above that
  • Consumers still use email on a daily basis via mobile devices, tablets, and desktop
  • Emails are an ideal way to personalize your message and stay in front of customers
  • You can measure the results, test your market, and adjust for (even more) success

And these reasons are just skimming the surface because you'll discover much more once you have a premium and strategic campaign in place.

Trust that email is not dead, and big and small businesses alike continue to think of email marketing campaigns as a solid investment because they don't just hope for significant and measurable results -- they see them.

What NOT To Do

There is no better place to start than what not to do when sending emails.

The first step here is to make sure you aren’t underestimating the power of a professionally designed email marketing campaign. You can avoid mistakes like sending out emails that are unsubscribed from and ignored due to generic language and unpolished templates. These errors can send your email straight to the trash or marked as junk before you even have a chance to get your message across.

Another way to lose out on leads is to send an email that isn’t tied to a specific landing page. Each email you send should have a purpose whether you are showcasing an upcoming offer, you want to educate customers about a new service, or you are building a following.

You can correct this email blunder by choosing a goal for the message and make sure it's tied to a landing page, so you gather the information you need. It can be anything from a sign-up form for a free consultation to the checkout page for the product you're promoting. As long as it helps guide the reader through the message to make the conversion, you'll get more results.

How to get outstanding results

Now that you know a few common mistakes to avoid and how to correct them, let’s dig into what elements should be front and center.

Once you have a professionally designed email template tied to a landing page that makes sense for your message, you need to think about timing. An email marketing campaign takes time to cultivate, and you'll need to reach out more than once to have a successful interaction with your target audience. Choose a frequency that won't annoy customers, but stays in front of them.

The automation tools you use will also play a vital role in your email marketing efforts because this is a huge time-saver and way to gather data. Sharpspring is one example that not only handles email distribution but can also act as a sales pipeline and integrates seamlessly with other email marketing products like Zoom.

And finally, the main course is served – the content. The content will need to include a few different aspects:

  • Engaging and clearly written text
  • Media features that will keep the content easy to digest and a little more fun such as videos, infographics, and photos
  • A meaningful offer or deal that will peak interest
  • A strong and straightforward call to action

Remember, you want people to look forward to opening your emails, and the content will be the feature presentation that keeps them on the page and presents your message.

Take those next steps

Email marketing, like anything else, takes trial and error and mistakes will be made. Luckily, if you're smart, you'll know that those mistakes have already been made and corrected, and you can learn from the experts on how to avoid them.

Or better yet, hire the experts to ensure the job is done quickly and correctly from the get-go so that you don’t miss out on a single lead. 

If you want to learn more about effective email marketing check out our page that breaks down the types and helps see which one is right for you.

We're offering $300 off a content marketing plan to new customers. Click here to discuss your plans with an expert.

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